McMalupaan: We took on the Big Mac!

The McMalupaan Corp

On the 22nd of April 2001, feeling rather militant and anti-American, we decided to take the mickey out of McDonalds and launch our own McMalupaan Corporation. This was largely to make fun out the Colombo 7 types who queued up for miles to get into the first McDonalds in Srilanka, mostly just to be seen. 

So we said:

"The philosophy of McDonald's is simple.....

Serve food that can be eaten with fingers. Cook fast and serve fast. (The food itself is only of minor importance). Bung it in an attractive wrapper with an eye-catching logo. Make your employees wear backward facing baseball caps. 

Teach them how to say "Can I Help You". Diversify into ethnic foods, especially when people go off traditional beefburgers because of Mad Cow Disease.

Thinking on the same lines, the Mad PageTM decided to introduce McMALUPAAN before our competition (i.e. The McDonald's Corporation) thinks of it!"

We gave our location as Punchi Borella and a lot of people fell for it! 

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We went on to market McMalupaan, McMalupaan with Cheese Big McMalupaan McDelfries McVaddai and McPortello

We stopped short of marketing McKoththuroti 

For example we said: 

"Since potatoes are expensive in Srilanka cut Del (breadfruit) into french fries shape. Del is paler in colour, so add turmeric or Sunset Yellow. Freeze. Fry frozen Delfries. Serve in red carton."

Above: McMalupaan with some of the ingredients that go into them!

We went on to give a warning to potential franchisees in case the McDonald Corp took us to court. McDonalds, however, totally ignored us!

"WARNING!

Trade mark infringements:

Because of trade mark infringement problems its best to change your name by deed poll to something with Mc in it. e.g. McPerera, McSirisena, McBandaranaike, McAppuhamy, McSomawathie etc. McDonald's are known to pursue such matters relentlessly through the courts......but let them try litigation in Srilankan Courts! Especially with names like McPragñagochara Pragñawansalagé McPragñaratna of Kahatagasdigiliya!"