The
McMalupaan Corp
On the 22nd of April 2001, feeling rather militant and anti-American, we decided to take the mickey out of McDonalds and launch our own McMalupaan Corporation. This was largely to make fun out the Colombo 7 types who queued up for miles to get into the first McDonalds in Srilanka, mostly just to be seen.
So we said:
"The philosophy of McDonald's is simple.....
Serve food that can be eaten with fingers. Cook fast and
serve fast. (The food itself is only of minor importance). Bung it in an
attractive wrapper with an eye-catching logo. Make your employees wear backward
facing baseball caps.
Teach them how to say "Can I Help You".
Diversify into ethnic foods, especially when people go off traditional
beefburgers because of Mad Cow Disease.
Thinking on the same lines, the Mad PageTM decided to
introduce McMALUPAAN before our competition (i.e. The McDonald's Corporation)
thinks of it!"
We gave our location as Punchi Borella and a lot of people fell for it!
We went on to market McMalupaan, McMalupaan with Cheese Big McMalupaan McDelfries McVaddai and McPortello
We stopped short of marketing McKoththuroti
For example we said: